Developed for: skin prone to oiliness and loss of volume, dull hair accumulated with urban dirt, dust, smog.
Key ingredients: plant-based foaming agents, kaolin, mint, conditioning plant-based softeners, panthenol, olive squalane, bay pear oil, mint, sandalwood, lactic acid, menthol, chelator.
Action: gently cleanses the scalp from impurities, removes residue accumulated from the urban environment, has seboregulating properties; moisturizes, tones, improves blood circulation and cellular metabolism; during rinsing protects the structure from overdrying, maintains natural shine; neutralizes the negative effects of mineral impurities in water, helping the scalp and hair maintain balance and comfort.
The composition includes: mint infuse, plant-based foaming agents (Coco-Betaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Coco glucoside), kaolin dispersion, conditioning plant-based softeners (Glycerin, Glyceryl Oleate, Cetearyl Alcohol), plant squalane, panthenol, preservative (Benzyl alcohol, Dehydroacetic acid), bay pear oil, lactic acid, menthol, mint oil, sandalwood, chelator (Sodium Phytate), guar gum.
INCI: Mentha Piperita Infusion*, Сoco-Betaine, Sodium Cocoyl Isethionate^, Decyl Glucoside^, Coco glucoside^, Kaolin*, Glycerin*, Glyceryl Oleate*, Cetearyl Alcohol*, Olive squalene*, D-panthenol*, Benzyl alcohol^, Dehydroacetic acid^, Citrus bergamia Oil*, Lactic acid*, Menthol*, Mentha Piperita Oil*, Santalum album Oil*, Sodium Phytate*, Guar Hydroxypropyltrimonium Chloride*.
^ ingredients approved for natural and organic cosmetics by Ecocert / Cosmos / BDIH "Certified Natural Cosmetics" / Vegan
* ingredients of natural origin
** ingredients of organic origin
- Plant-based foaming agents – gently and effectively cleanse sebum, impurities, supporting the natural hydrolipid barrier and pH balance.
- Mint infuse, oil, and menthol – provide toning, refreshing, seboregulating effects, improve scalp microcirculation.
- Kaolin – cleansing, adsorbing effect, binds excess sebum, its oxidation products, and surface impurities of the scalp, promotes gentle detoxification, provides a feeling of cleanliness, comfort, freshness, restores and maintains root volume of hair.
- Conditioning plant-based softeners – maintain lipid balance, protect hair fiber density, improve combing, hair smoothness, provide softness and elasticity.
- Panthenol – improves epidermal metabolism and hydration, forms a hydrogen bond with keratin, increases elasticity, strength, and shine. Supports skin regeneration, reduces damage, dryness, itching, accelerates epithelialization.
- Olive squalane – highly structured lipid, biosimilar to natural skin squalene, provides emollient and barrier-restoring action, reduces transepidermal water loss, increases elasticity and softness of skin and hair.
- Bael pear and sandalwood oils – provide toning effects, envelop with a fresh, woody-citrus aroma, therapeutic effects promote relaxation and harmony.
- Lactic acid – maintains a physiologically optimal pH level and helps reduce the roughness of the hair cuticle layer.
- Plant chelator – phytic acid from rice, helps bind metal ions and mineral impurities present in tap water, including calcium, magnesium, copper, iron. This helps maintain cleansing system efficiency, reduces mineral deposit buildup on hair surface, and helps prevent “matteness,” dullness, hair stiffness, preserving natural softness, shine, and comfortable condition of the scalp and hair.
How to use white clay shampoo:
- Comb hair. Thoroughly wet with room temperature water.
- Distribute a small amount of shampoo between the palms and lather.
- If necessary, to increase foaming, add water to the palms while lathering.
- Apply shampoo to the scalp using massaging movements. Massage with fingertips.
- Rinse thoroughly with plenty of running water. Repeat the procedure once more.
- During the first wash, sebum and dirt are dissolved, with minimal foaming. During the second wash, a dense, creamy foam appears and proper cleansing takes place.
- To maintain softness and smoothness of the hair, use the shampoo together with conditioner, masks.
- For maximum effect, hair needs to “adapt” to natural care. Soothe and restore the scalp after exposure to products containing sulfates, silicones, etc. It is recommended to perform exfoliating cleansing of the scalp to remove buildup of film-forming products so that natural ingredients can act directly – scalp scrub and, in case of weakened condition, include in the routine – rosemary lotion, strengthening serum.
3 months is the minimum expiration date of the product for storage in the room conditions, taking into account the unstable temperature conditions during the transportation. When storing the products after receiving, in the refrigerator, the expiration date is 4 months.
Cautions for use: allergic reaction or individual intolerance to the components of the product.
